Brand message

How important is to communicate the brand message clearly

Since brand value, corporate developments have become a buzz word these days; so it would be really interesting to discuss the importance of brand communication and its positive results. So speaking about communication, basically it is the element of expression used in everyday life to establish a connection between different people, be it personal or professional. Similarly, in the corporate world there is a term used to describe the exchange of ideas, thoughts and vision with the customers through the brand known as brand communication.

Brand Communication happens when the consumer meets the brand through advertising, marketing, editorial mentions, by sponsorships, over the supermarket shelves etc. hence these platform acts as the mode of communication with the customer, which can be used to revitalize the brand value. The brand value of the company can be increased considerably, if the company becomes successful in creating the need to involve and engage the customers for a positive experience. Further, the need to effect behavior of the customers in terms of the company and its products is also crucial, as it can lead to high payback and higher conversion rates in terms of sales.

Brand communication is just a reflection of strategy. It is an element to build a positive perception of the customer towards the product and can be used to build an emotional connection, because customers will either think rationally or emotionally about your product or service; and if you build a emotional connection then it’s surely going to pay off.

Thus, find a way to connect to your customers on a deeper and emotional level. Ponder over the questions such as, Do you give them peace of mind and make them feel like part of the family? Do you make their life easier? How else do you explain the person who paid thousands of rupees buying a product on Flipkart rather than buying the same product on E-bay with equal specifications? There was an emotional voice in there somewhere, whispering “Every wish fulfilled” from flipkart that turned the customer towards it. It’s the way the brand makes you feel emotional. You feel like you belong to a larger group that’s selling more than the products, hence making a life-long connection with the company.



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5 Ways to boost up your online sales

In this era of internet and technology, the most attention grabbing feature change in the perception of the people towards online shopping of products and services. Nowadays most of the people prefer online shopping (products and services) instead of Offline mode, because of the comfort and large options available on the internet.

There are lots of sellers and e-commerce sites bubbling up, hence in order to reduce the drop in the purchase funnel, and increase online sales, it is important for them to follow certain marketing strategies and improve the online shopping experience of their customers to a new level.

We will discuss about certain marketing tactics that a seller or an e-commerce company can adopt to increase their online sales:


  1. Use a combination of online marketing tactics to make it easy for customers to find your website. In Online marketing domain– search engines and other online referrals, including social media, play a big role. This leads to increased conversion rates by a large number that would automatically reflect in the sales.


  1. Create, support or join communities & social networks related to your products or related to issues that your product addresses. For e.g. Aspirin manufacturer Bayers is involved as a sponsor of the Strong at Heart community on Facebook.


  1. Go where your customers are; these days social networks command a considerable amount of traffic in the internet space. Hence, promote your products and sites via Facebook ads and check-in coupons, tweeting time-limited deals to their followers and offering promotions on their Facebook walls. It is an assured method to increase sales. eg. hostgator—a leading provider of web hosting and reseller hosting has promoted aggressively on twitter and facebook and as a result has increased its market value.


  1. Business profile pages on services of Google Places, Google plus, Bing Business Portal have created a good impact on the internet users, searching for any product or company. Therefore create your business profile pages on Google Plus and similar other services to highlight your products and the company in search results and on location-based social networking services. Moreover, include your physical address, phone number, URL and hours of operation in addition to the business name. If possible, follow E-mail campaigns,as its widely used technique to attract new customers and draw previous customers back to your website.


  1. And of course, the best and the most effective way to increase visitors, is to cross-promote like crazy. From making your URL visible to large audience by printing the store URL on all brochures, catalogs, shipping boxes, packing material, shopping bags, posters, delivery trucks, and postcard notices to promoting your URL in the trade shows, conferences and meetings.


We hope the above mentioned marketing tricks would render some information and knowledge to the sellers and owners of shopping portals. Please visit our blog for more information on these intellectually stimulating topics.

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How important is making a brand in the online space?

A radical switch in the customers’ behavior from Offline shopping to online shopping has changed the dynamics in which the business is done. Online space or the internet space offers a vast ocean of opportunities and information for the customers that attracts them to explore several features of the product in a comprehensive manner.  From a corporate point of view, branding on online space creates a long-lasting effect on the brand in terms of promotional marketing and hitting the sales pitch right. Further, It gives a valuable paltform to the company to establish a direct contact with its customers through the social media, which increases the market presence significantly.

Therefore, if you’re doing commerce on the Internet, be it direct sales of information or merchandise or several   promotions to gain customers for your services, then creation of a brand does matter. So the question is not “is branding necessary on the web?” The question is “how brand creation can help you?”

Creating a brand in the internet space has its own series of benefits. A brand usually depicts a symbol of uniqueness, which is important in several ways. The more unique and the more creative the brand is; the more number of visitors it will command resulting in the mass awareness and hence impacting the sales statistics in a positive way.

Creation of brand is an invitation to develop a relationship with the target audience and reach your targets. Since the advent of social bookmarking and networking sites, Relationship building on the internet has become a buzzword. Through blogging and feeds, many websites stand out as branded sites where engaging content compels people to return again and again. For e.g. Paytm has marketed its brand via blogs and feeds which has boosted its total visits and made it as one of the best brands for the recharge and shopping.


Moreover, making a brand is also an indication of relevance to the target markets, as it states the unique value proposition to consumers in a quick, clear and strong manner. It also signifies a promise of benefits that brand has to offer. If that promise is a benefit, and is creditable and the offer is affordable, then sales are likely to hit a new horizon of success.

For e.g. Flipkart has recreated its brand image with a promise of fulfilling the wishes of its customers. And to much extent the company has achieved their goal of fulfilling the wishes of its customers, thus hitting the record sales in numbers.

So if you want your company to be searched on Google, yahoo and Bing, then creating a unique space of your brand in the online space will fulfill your demands and make you an established player in the market.

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