A radical switch in the customers’ behavior from Offline shopping to online shopping has changed the dynamics in which the business is done. Online space or the internet space offers a vast ocean of opportunities and information for the customers that attracts them to explore several features of the product in a comprehensive manner. From a corporate point of view, branding on online space creates a long-lasting effect on the brand in terms of promotional marketing and hitting the sales pitch right. Further, It gives a valuable paltform to the company to establish a direct contact with its customers through the social media, which increases the market presence significantly.
Therefore, if you’re doing commerce on the Internet, be it direct sales of information or merchandise or several promotions to gain customers for your services, then creation of a brand does matter. So the question is not “is branding necessary on the web?” The question is “how brand creation can help you?”
Creating a brand in the internet space has its own series of benefits. A brand usually depicts a symbol of uniqueness, which is important in several ways. The more unique and the more creative the brand is; the more number of visitors it will command resulting in the mass awareness and hence impacting the sales statistics in a positive way.
Creation of brand is an invitation to develop a relationship with the target audience and reach your targets. Since the advent of social bookmarking and networking sites, Relationship building on the internet has become a buzzword. Through blogging and feeds, many websites stand out as branded sites where engaging content compels people to return again and again. For e.g. Paytm has marketed its brand via blogs and feeds which has boosted its total visits and made it as one of the best brands for the recharge and shopping.
Moreover, making a brand is also an indication of relevance to the target markets, as it states the unique value proposition to consumers in a quick, clear and strong manner. It also signifies a promise of benefits that brand has to offer. If that promise is a benefit, and is creditable and the offer is affordable, then sales are likely to hit a new horizon of success.
For e.g. Flipkart has recreated its brand image with a promise of fulfilling the wishes of its customers. And to much extent the company has achieved their goal of fulfilling the wishes of its customers, thus hitting the record sales in numbers.
So if you want your company to be searched on Google, yahoo and Bing, then creating a unique space of your brand in the online space will fulfill your demands and make you an established player in the market.