There is a famous phrase in Hindi “Jo dikhta hai woh bikta hai” which has astounding influence in the e-commerce and internet domain besides its influence in our daily life. The application of the quote, if done in the real market scenario can change the dynamics of the e-commerce market. Basically, it all about displaying the products, its features and details on the Online platform to attract and educate the customers about the product, which has direct implications on the thought process on the customers. In professional terms, it’s all about Online Merchandising. For e.g. Amazon – one of the biggest online shopping portal has beautifully cemented its position in the market with its multitude of products under different segments. Amazon has turned sweet sixteen this year, and by extension, so did online shopping as we know it.
As online shopping has grown over the past 16 years, the user needs and expectations related to the online shopping experience have changed completely. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether. Displaying the products in well detailed and structured form, in addition to excellent user interface is one of the methods of creating an exciting experience to the targeted customers.
There are certain strategies an online seller can adopt to create a pleasure able experience to the user. In order to display your products effectively, use categories to help shoppers find products of their choice. Further, site hierarchy—i.e. how products are categorised is also a great way to make your website user friendly and well organised for the shoppers to complete their purchase.
The key to using categories in merchandising is to supplicate a category structure and category labels that resonate with shoppers and makes it easy for shoppers to find the product they want.
As an example, consider the navigation on the Flipkart site, which sells almost all products ranging from household items, mens and womens wear to electronic appliances etc. The Website is properly organised with categories and sub categories of all the items under several domains and as a result it commands respectable amount of customers and made it a superb success in the e-commerce world.
Therefore, the products that you sell should be well structured consisting of details and description about it, as these are some minor rules of online merchandising that can act as a game changer for the seller in a long run.